The CLP Marketing Blog

Welcome to the CLP Advertising Blog your go-to resource for practical marketing strategies, SEO tips, AI trends, and small business growth insights.

Our articles are written by Ellie Clare the owner of CLP Advertising based in Western Australia, designed to help local businesses improve visibility, automate workflows, and build authentic brands online.

You can also check out our How-to-guides and FAQ's page to find more about marketing.

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2026 Content Marketing Trends | CLP Advertising

2026 Content Marketing Trends | CLP AdvertisingEllie Clare Published on: 12/12/2025

Learn the key 2026 content marketing trends and how to use websites, social media, YouTube, LinkedIn and AI to boost your SEO and visibility.

WebsitesSocial MediaYouTubeContent Marketingcontent marketing strategy for small businesshow to improve SEO with contentevergreen content strategymulti-channel search marketingYouTube marketing for businesses
Automate Marketing Workflow | CLP Advertising

Automate Marketing Workflow | CLP Advertising

Automate Marketing Workflow | CLP AdvertisingEllie Clare
Published on: 29/08/2025

How We Automate Marketing Workflow Using Software like Cloud Campaign & Tekmatix

Blog Posts
Building Trust in a World of AI

Building Trust in a World of AI

Building Trust in a World of AIEllie Clare
Published on: 06/04/2025

Building Trust in a World of AI

DIY MarketingWebsitesGoogleMarketingProductivity
10 Tips for Consistent Content

10 Tips for Consistent Content

10 Tips for Consistent ContentEllie Clare
Published on: 06/12/2024

10 Tips for Consistent Content creation that engages your audience in today's fast-paced digital worl, attention spans are shorter than ever.

DIY MarketingWebsitesMarketingProductivity
Using Photos Without Permission: A Guide for Content Creators

Using Photos Without Permission: A Guide for Content Creators

Using Photos Without Permission: A Guide for Content CreatorsEllie Clare
Published on: 08/11/2024

Using photos without permission in Australia can lead to serious legal consequences. Learn how to protect your business in this guide.

WebsitesPhotography
Optimising Your Business for Local Search

Optimising Your Business for Local Search

Optimising Your Business for Local SearchEllie Clare
Published on: 25/10/2024

Learn how to optimise your Google Business Profile with the right keywords to boost your local search visibility and attract more customers.

WebsitesGoogleMarketing
Mastering the Art of Content Marketing: Strategies for Success

Mastering the Art of Content Marketing: Strategies for Success

Mastering the Art of Content Marketing: Strategies for SuccessEllie Clare
Published on: 19/07/2024

Discover the importance of content marketing for Australian businesses in 2024. Learn strategies and practical steps for effective content marketing.

Social MediaWebsites

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Author Bio

Ellie Clare | CLP Advertising

Ellie Clare is a digital marketer, graphic designer, photographer, content strategist, and the founder of CLP Advertising & Photography Services.

Specialising in SEO, social media strategy, content marketing, and visual storytelling. Ellie helps businesses grow with authentic, data-driven marketing that actually connects.

After a life-changing accident led her to start CLP, Ellie turned a personal challenge into a purpose-led career. Her mission is to make the internet a better, more human place; one piece of content at a time. She’s passionate about helping others find their voice online, and her efforts have earned her multiple local business awards.

When she’s not working with clients or behind the lens, you’ll find her hiking, mountain biking, or kayaking with her loyal sidekick, Monty, the retired working dog who still has plenty of energy to spare.

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